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High School Digital Marquee Advertising

The Covina-Valley Unified School District offers limited advertising opportunities on digital marquees located at its three comprehensive high schools. These marquees are positioned along high-traffic corridors and display rotating messages that include school announcements, community information, and approved paid advertisements.

Marquee advertising provides local businesses and organizations with an opportunity for community visibility while supporting school sites and student programs in a structured, policy-compliant manner.

Program Overview

  • Advertisements are displayed 24 hours a day, 7 days a week, in rotation with school and District messaging.

  • Advertising opportunities are limited to maintain clarity, safety, and community standards.

  • All advertisements are subject to District review and approval.

  • District marquees are a non-public forum and acceptance of advertising does not imply endorsement.

Marquee Locations & Weekly Rates

Pricing is based on average daily traffic volume at each high school location. Traffic flow reports are provided to promote transparency and explain pricing differences.

Northview High School
$600 per week, per marquee
1016 Cypress Street, Covina, CA 91722

📄 View Traffic Flow Report – Northview High School

Covina High School
$500 per week, per marquee
463 S. Hollenbeck Avenue, Covina, CA 91723
📄 View Traffic Flow Report – Covina High School

South Hills High School
$400 per week, per marquee
645 Barranca Street, West Covina, CA 91791
📄 View Traffic Flow Report – South Hills High School

Advertising Schedule & Display Standards

  • Campaigns begin on Mondays at 12:01 a.m.
  • Advertising runs continuously for the approved campaign period.
  • A maximum of four advertising campaigns may be active per week.
  • Message length and formatting may be adjusted to meet marquee specifications.

Content Standards & Restrictions

To ensure consistency with District values and policies, advertisements may not include:

  • Political or religious messaging
  • Discriminatory, offensive, or controversial content
  • Products or services inconsistent with District or school objectives

The District reserves the right to modify, decline, remove, or discontinue any advertisement that does not comply with applicable policies, even after initial approval.

Revenue Allocation & Community Benefit

Revenue generated through the High School Marquee Advertising Program is distributed according to the following structure:

  • 60% – Directed to the Associated Student Body (ASB) or Booster Club affiliated with the designated high school, if applicable.
  • 20% – Allocated to the school site where the marquee advertisement is displayed.
  • 20% – Retained by the District to offset operational, administrative, and maintenance costs.

Allocation of funds is administrative in nature and does not imply District endorsement of any organization, product, or service.

Beneficiary Designation (Optional)

Advertisers may choose to designate the 60% ASB / Booster Club portion of advertising revenue to a specific high school–affiliated organization.

  • Designation of the 60% ASB or Booster Club portion is optional.
  • Designated organizations must be affiliated with the selected high school marquee.
  • All designations are subject to District verification and acceptance.

If a designated organization is not eligible or unable to accept funds, the District reserves the right to redirect funds in accordance with District policy and procedures.

Beneficiary designation does not influence advertisement approval, pricing, placement, scheduling, or content review.

Required Disclaimer

All approved advertisements will include, or be subject to, the following disclaimer:

“Paid advertisement. The Covina-Valley Unified School District does not endorse any product, service, or organization.”

Application & Approval Process

  1. Review program guidelines and content standards
  2. Submit the High School Marquee Advertising Request Form
  3. District review and approval
  4. Invoice issued upon approval
  5. Payment received prior to posting
  6. Advertisement scheduled and displayed

Submission of an application does not guarantee approval.

Apply to Advertise

📄 High School Marquee Advertising Request Form LINK

For questions regarding marquee advertising, application requirements, or scheduling, please contact:

Business Services Department
Veronica Flores-Ochoa
vflores-ochoa@c-vusd.org
Covina-Valley Unified School District
519 E. Badillo Street
Covina, CA 91723